Why it worked
The video uses a native mention of Crumbl Cookies, showcasing the experience of ordering and receiving cookies in a visually appealing way. The use of on-screen text and the clear branding makes the product easily identifiable and desirable to viewers who enjoy sweets.
Summary
The video shows a person visiting a Crumbl Cookies store. They browse the menu on a self-order kiosk, select their cookies, and then receive a box of cookies from an employee. The video ends with the person placing the box in their car.
Structure
- 1Entering the Crumbl Cookies store
- 2Browsing the menu on the self-order kiosk
- 3Selecting cookies
- 4Receiving the boxed cookies
- 5Placing the box in the car
Product placement
The video prominently features the Crumbl Cookies store, menu, ordering kiosk, and branded cookie boxes. The Crumbl Cookies brand is visible throughout.
On-screen text
Pick up
Order
CRUMBL COOKIE
7/6-7/11
Weekly Flavors
DRINKS
Create your own flavor combo
Self order
Welcome to Crumbl
Earn A Reward
Rewards
Check Gift Card
Allergy/Nutrition
Select Your Flavors
Crumbl
Start over
Add Gift Wrap
Taste Weekly
Food & Drink
Summer Menu
Crumbl