#ad

@julianaghall

79.5K followers · usually 6.7K views a post

Views

176.3K

Likes

94

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6

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SoundTikTok sound · original sound - julianaghall

Promoted product

Dole Whip

Why it worked

The video leverages the creator's personal enjoyment and relatable summer activity (enjoying a treat while watching the sunset) to create a soft sell for Dole Whip. The visual appeal of the product and the creator's positive endorsement make it desirable.

Summary

The video showcases Dole Whip as a perfect summer treat, highlighting its creamy, indulgent, yet light and refreshing qualities. The creator encourages viewers to enjoy it while watching the sunset and mentions its availability in grocery stores nationwide.

Structure

1Setting the scene for summer evenings
2Introducing Dole Whip as a favorite treat
3Describing the texture and taste of Dole Whip
4Highlighting available flavors
5Encouraging purchase and enjoyment

Original caption

Summer nights are better with Dole Whip @Dole Packaged Foods #ad Check out the link in my bio to get yours #DoleWhip 🍍🍍

More from @julianaghall

Product placement

Dole Whip (fruit first frozen dessert) ACTS - it is eaten and described as a treat. Removing it would change the video. Dole Packaged Foods (brand of Dole Whip) APPEARS - it is mentioned in the caption and on the product packaging. Removing it would not change what happens in the video.

Call to action

go shop Dole Whip in stores or in the link in my bio

On-screen text

Summer Summer evenings w/ Dole Whip and enjoying a little treat while watching the sunset and lately that treat has been Dole Whip it is the perfect thing to reach for on a hot summer evening it's creamy indulgent while still feeling light and refreshing what I love most is that Dole Whip is a fruit first frozen dessert so it's not quite ice cream sorbet or gelato it's really in a category of its own the flavors are bold fruity and taste like summer in every bite with flavors like pineapple mango and tropical guava passion it makes for the perfect treat to share on the back porch with friends it is definitely a crowd pleaser now that Dole Whip is available in the freezer aisle at grocery stores nationwide it's so easy to keep on hand all summer long so end your days with a scoop of sunshine and go shop Dole Whip in stores or in the link in my bio

Transcript

one of my favorite parts of summer Summer evenings w/ Dole Whip is slowing down at the end of the day and enjoying a little treat while watching the sunset and lately that treat has been Dole Whip it is the perfect thing to reach for on a hot summer evening it's creamy indulgent while still feeling light and refreshing what I love most is that Dole Whip is a fruit first frozen dessert so it's not quite ice cream sorbet or gelato it's really in a category of its own the flavors are bold fruity and taste like summer in every bite with flavors like pineapple mango and tropical guava passion it makes for the perfect treat to share on the back porch with friends it is definitely a crowd pleaser now that Dole Whip is available in the freezer aisle at grocery stores nationwide it's so easy to keep on hand all summer long so end your days with a scoop of sunshine and go shop Dole Whip in stores or in the link in my bio