Loading video…
All breakouts
4.7KTalking HeadOther hookEducation
Hook
It is definitely starting to feel like summer,
@maryinprimary
15.0K followers · usually 2.6K views a post
Views
13.5M
Likes
3.8K
Comments
1
Shares
245
Promoted product
Kroger Brand Limited-Edition Summer Ice Cream Collection
Why it worked
The video uses a relatable seasonal hook and high-quality, appetizing visuals of the product in a desirable setting, making the advertisement feel like a lifestyle vlog.
Summary
The creator introduces the new Kroger Brand limited-edition summer ice cream flavors available at Ralphs. She then takes the ice cream to the beach for a picnic to taste and review the flavors.
Structure
- 1Introduction to summer and the partnership
- 2Showcasing the new ice cream flavors
- 3Setting up a beach picnic
- 4Tasting and reviewing the ice cream
- 5Final call to action
Product placement
Original caption
#ad I think we all know there is no better summer treat than ice cream! I personally love trying all sorts of flavors which is why I am so excited about the new limited-edition flavors from @ralphsgrocery🍦 Seventh Inning Swirl is a delicious caramel popcorn flavor and the Sweet As Cherry Pie Ice Cream is quite literally the cherry on top to making this an amazing summer! 🍒 Make sure you click the link in my bio to grab yourself a pint to enjoy before they’re gone! #Ralphs #RalphsPartner #KrogerSummerScoops
More from @maryinprimary
More breakout videos from this creator.
