It is definitely starting to feel like summer,

@maryinprimary

14.7K followers · usually 3.5K views a post

Views

12.2M

Likes

3.5K

Comments

1

Shares

228

Selling · Ecom Product

Kroger Brand Limited-Edition Summer Ice Cream Collection https://creatorlink.shop/3SXF3Ks ↗

Why it worked

The video uses a relatable seasonal hook and high-quality, appetizing visuals of the product in a desirable setting, making the advertisement feel like a lifestyle vlog.

Summary

The creator introduces the new Kroger Brand limited-edition summer ice cream flavors available at Ralphs. She then takes the ice cream to the beach for a picnic to taste and review the flavors.

Structure

1Introduction to summer and the partnership
2Showcasing the new ice cream flavors
3Setting up a beach picnic
4Tasting and reviewing the ice cream
5Final call to action

Product placement

Kroger Brand ice cream pints are shown throughout the video, including close-ups of the packaging and the product itself.

Call to action

Make sure you head to Ralphs so you can also taste summer in a scoop.

Original caption

#ad I think we all know there is no better summer treat than ice cream! I personally love trying all sorts of flavors which is why I am so excited about the new limited-edition flavors from @ralphsgrocery🍦 Seventh Inning Swirl is a delicious caramel popcorn flavor and the Sweet As Cherry Pie Ice Cream is quite literally the cherry on top to making this an amazing summer! 🍒 Make sure you click the link in my bio to grab yourself a pint to enjoy before they’re gone! #Ralphs #RalphsPartner #KrogerSummerScoops

More from @maryinprimary

Their other posts in the index, biggest breakout first.

On-screen text

It is definitely starting to feel like summer, Limited-Edition Summer Ice Cream Collection.

Transcript

It is definitely starting to feel like summer, which is why I'm so excited to be partnering with Ralphs, because they just came out with the new Kroger Brand Limited-Edition Summer Ice Cream Collection. And of course, we had to head to the beach and have a picnic. Seventh inning swirl tasted just like caramel popcorn, it was so good. Of course, you can't go wrong with cherries in the summer. Make sure you head to Ralphs so you can also taste summer in a scoop.