HOW I KNEW IT WAS

@techgirldiary

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Iced Mango Cream Chai

Why it worked

The video taps into nostalgia by connecting a specific food item (mangoes) to childhood summer memories, making the promoted drink (Starbucks Iced Mango Cream Chai) a relatable and emotionally resonant product. The use of a personal anecdote and relatable family traditions creates a strong emotional connection with the audience.

Summary

The creator reminisces about how mango season was a childhood indicator of summer, with her parents meticulously preparing mangoes. She then connects this memory to Starbucks' new Iced Mango Cream Chai, stating it instantly brought back those summer feelings and that the drink is a perfect summer ritual.

Structure

1Recalling childhood mango season
2Describing the family ritual of preparing mangoes
3Introducing the Starbucks Iced Mango Cream Chai
4Connecting the drink to summer memories
5Encouraging viewers to try the drink

Product placement

The creator is seen holding and drinking a Starbucks Iced Mango Cream Chai, and the drink is also shown in a cup on the table. The caption explicitly mentions Starbucks and the drink name.

Call to action

Original caption

#AD The @starbuckscanada Iced Mango Cream Chai genuinely tastes like my childhood summer memories! #summerdrinks #summertime #summervibe #canada

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Try it this summer.

On-screen text

AD HOW I KNEW IT WAS HOW I KNEW IT WAS MANGO SEASON GROWING UP

Transcript

HOW I KNEW IT WAS MANGO SEASON GROWING UP Growing up I didn't need a calendar to know it was summer. I knew because my parents brought home an unreasonable amount of mangoes. Suddenly your kitchen turned into a mango ripening facility where every mango had to be individually wrapped in newspaper and inspected for peak ripeness by my dad before we could eat it. And having a mango after dinner was mandatory. So if you got the middle piece, congratulations on being the favorite child. So when I partnered with Starbucks and tried their new Iced Mango Cream Chai it instantly brought me back to those summer nights. The mango flavor, the chai, my family, all feels like my childhood summer ritual in a cup. Have you had your mango moment yet? Try it this summer.