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Hook
90% startups are going to Bankrupt
@nathanhussle
7.1K followers · usually 5.7K views a post
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Why it worked
The video likely resonated due to its provocative hook about startup failure and the introduction of a seemingly profound concept (Lindy Effect) that offers a contrarian perspective on business longevity. The call to action encourages engagement by asking viewers about their own long-term building goals.
Summary
The video discusses the "Lindy Effect" which suggests that the longer an idea or business has survived, the more likely it is to survive in the future. It contrasts this with the high failure rate of tech startups, implying that businesses built on permanent human needs are more sustainable.
Structure
- 1High failure rate of tech startups
- 2Introduction of the Lindy Effect
- 3Explanation of the Lindy Effect
- 4Application to business longevity
- 5Call to build 'Lindy' businesses
Product placement
The video mentions the "Lindy Effect" as a concept that predicts business survival based on age, contrasting it with the failure of modern tech startups. No specific product is named or promoted.
Call to action
Stop chasing the temporary hype. Build something Lindy. Drop a comment if you're building for the next two years or 100.
On-screen text
90% startups are going to Bankrupt
Original caption
90% of flashy tech startups are burning through cash and going ghost within two years... while traditional, old-school businesses stand the test of time. ⏳📉 It’s all because of The Lindy Effect. For businesses and ideas, age is the ultimate predictor of future survival. If a way of doing business has worked for 500 years, it’s highly likely to work for another 500 because it’s built on permanent human needs, not temporary trends. Stop chasing the temporary hype. Build something Lindy. 💎 Let's talk in the comments: Are you focusing on a trendy business model, or are you building something that will stand the test of time? 👇 Hashtags: #LindyEffect #BusinessStrategy #Entrepreneurship #StartupLife #BusinessMindset
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