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Amateurs ask: "How much money can I make?" Professional investors ask: "How much money can I lose if I'm wrong?" 🧠💰 This shift in thinking is called Asymmetric Risk/Reward. The wealthiest people in the world use Taleb’s Barbell Strategy. They keep 80-90% of their capital in bulletproof, cash-flowing, low-risk assets (like real estate or secure bonds) so they can never be wiped out. Then, they deploy the remaining 10-20% into high-upside, aggressive ventures like early-stage technology startups. If that bio link is the product promoted here, use it for promoted_product_url and set bio_link_is_product true. Creators often promote their own product without ever saying the url aloud. But a link aggregator (linktr.ee, beacons.ai) or an unrelated store is NOT the product. The same applies to affiliate storefronts such as ShopMy, LTK, or an Amazon storefront. "Everything is linked on my ShopMy" promotes the linked clothes, cosmetics, or other items; ShopMy is only the sales route. Name the storefront itself only when the video demonstrates, reviews, teaches, or reports the creator's results from using that platform. Let the CTA break ties between a demonstrated device and an accessory. If a phone showcase ends with "get this case in my bio", the CASE is the promoted product and the phone is substrate. Keep the device only when it is also independently reviewed, recommended, or offered for sale. A vlog edited in CapCut, mentioned once -> incidental, not the subject. A screen demo of Invideo -> Invideo IS the subject. Name it. If the only nameable thing is a hosting platform, marketplace, social network or link aggregator, the honest answer is product_role: substrate and promoted_product: "none". A generic category ("an AI tool", "a CRM") is also not a product name — say "none".
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