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Google Marketing Live
Why it worked
The video highlights a new revenue stream for creators and showcases innovative AI-powered marketing tools from Google, appealing to both creators and businesses interested in e-commerce growth.
Summary
The video showcases Google's "Affiliate Partnerships Boost" program launched at Google Marketing Live in Southeast Asia. This program allows creators to earn commissions by tagging products in their shoppable videos, with marketplaces and retailers able to place ad spend behind these videos.
Structure
- 1Introduction to Google Marketing Live and a new pilot program
- 2Demonstration of AI tools and features
- 3Explanation of YouTube's Affiliate Partnerships Boost
- 4Discussion of e-commerce growth and creator payouts
- 5Interview with a Google VP about the program
Product placement
Google Marketing Live: This is an event by Google. It appears as a logo and on a badge. Removing it would not change what happens in the video. Google: This is the company hosting the event. It appears as a logo and on a badge. Removing it would not change what happens in the video. YouTube: This is a platform by Google. It appears as a logo on a statue. Removing it would not change what happens in the video. Search Live: This is a Google product. It is demonstrated in the video. Removing it would change what happens in the video. AI Studio: This is a Google product. It is mentioned and shown. Removing it would change what happens in the video. Shopee: This is a marketplace. It is mentioned as a partner for a pilot program. Removing it would not change what happens in the video. Lazada: This is a marketplace. It is mentioned as a partner for a pilot program. Removing it would not change what happens in the video. Maybelline Indonesia: This is a brand. Its results are shown on a screen. Removing it would not change what happens in the video. Commerce Media Suite: This is a Google product. Its results are shown on a screen. Removing it would change what happens in the video.