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Hook
Google just rolled out this feature globally.
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Google Search Console Platform Properties
https://developers.google.com/search/blog/2024/07/platform-properties-roll-out-globally ↗Why it worked
The video leverages a timely announcement of a new, globally rolled-out feature from a major platform (Google). By demonstrating its utility and providing clear instructions on how to access and use it, it offers immediate value to content creators and marketers looking to improve their social media reach and performance on Google Search.
Summary
Google has globally rolled out a new feature for Search Console called 'Platform Properties'. This allows users to connect their Instagram, TikTok, X, and YouTube accounts to track how their content performs on Google Search and discover what search terms people use to find their posts. Google also provides a guide on how to analyze this performance.
Structure
- 1Announce global rollout of Google Search Console Platform Properties
- 2Show how to find the feature via Google search
- 3Demonstrate connecting social media accounts (Instagram, TikTok, X, YouTube)
- 4Explain the benefits: seeing search terms, traffic, top-performing content, and audience countries
- 5Mention the availability of a guide for analyzing performance
Original caption
Google just rolled out this feature globally. It is huge. If you search platform properties roll out, click on this top result from Google (Platform properties roll out globally, plus a new social and video performance guide), click on the big blue button, you can connect Instagram, TikTok, X, YouTube all to Google Search Console. This means you'll be able to see the searches people are doing to find your social media posts on Google. You'll be able to see how much traffic they're getting. You'll be able to see your top performing social media posts on Google, even the countries people are searching from. Google even made a guide on how to take advantage of this. “Analyze your social and video platform content performance in Search Console.” You can get started again just by searching platform properties roll out. And if you want to target keywords with your social media posts, just put the keyword at the beginning of your description then add a long description under it. If it's a video, use the transcript as a description. #searchengineoptimization #seo #socialmediamarketing
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