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4.4Talking HeadBefore / After hookCreator Economy
Hook
You know you're growing when people stop supporting you... and start copying you.....
@calledandcapable
251.7K followers · usually 1.2K views a post
Views
4.0K
Likes
657
Comments
150
Shares
67
Why it worked
The video likely resonated due to the relatable message about growth and the validation that comes from others imitating one's success. The use of a popular beverage brand adds a touch of everyday authenticity.
Summary
The video shows a woman sitting in a car, looking at the camera. On-screen text reads "You know you're growing when people stop supporting you... and start copying you.....". She then picks up a Starbucks cup and takes a drink.
Structure
- 1Woman in car
- 2On-screen text about growth and copying
- 3Woman drinks from Starbucks cup
Product placement
Starbucks cup: it appears in the video, and is identifiable by its logo. Removing it would not change what happens in the video.
On-screen text
You know you're
growing when people stop
supporting you... and start
copying you.....
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