Why it worked
The video leverages curiosity by promising 'hidden tricks' from Apple, a brand with a large and engaged user base. It also provides a practical, easily demonstrable feature that users can try immediately, increasing its shareability.
Summary
This video demonstrates a hidden feature on iPhones (specifically iPhone 15 Pro or newer) that allows the Action Button to be customized for more than just silencing the phone. The creator shows how to set it to 'Visual Intelligence' which can identify objects and foods by scanning them.
Structure
- 1Intro with title card
- 2Explaining the common use of the Action Button
- 3Introducing a better use: Visual Intelligence
- 4Demonstrating scanning an object
- 5Demonstrating scanning food
- 6Asking if the viewer knew about this feature
Product placement
Apple (company): appears as the manufacturer of the iPhone being demonstrated. Removing it would not change what happens in the video.
iPhone (product): is the device being used to demonstrate the tricks. Removing it would change what happens in the video.
TikTok (app): appears as an icon on the iPhone's home screen. Removing it would not change what happens in the video.
Instagram (app): appears as an icon on the iPhone's home screen. Removing it would not change what happens in the video.
Google (app): appears as an icon on the iPhone's home screen. Removing it would not change what happens in the video.
Clock (app): appears as a widget on the iPhone's home screen. Removing it would not change what happens in the video.
Find My (app): appears as an icon on the iPhone's home screen. Removing it would not change what happens in the video.
GarageBand (app): appears as an icon on the iPhone's home screen. Removing it would not change what happens in the video.
Camera (app): appears as an icon on the iPhone's home screen. Removing it would not change what happens in the video.
App Store (app): appears as an icon on the iPhone's home screen. Removing it would not change what happens in the video.
Settings (app): is the app being used to demonstrate the tricks. Removing it would change what happens in the video.
Fitness (app): appears as an icon on the iPhone's home screen. Removing it would not change what happens in the video.
Phone (app): appears as an icon on the iPhone's home screen. Removing it would not change what happens in the video.
Messages (app): appears as an icon on the iPhone's home screen. Removing it would not change what happens in the video.
Siri (app): is demonstrated as a feature of the iPhone. Removing it would change what happens in the video.