If you're single

@annie.bao

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Selling · Other Product

At First Sweatseen in 2 videos →https://forms.gle/pyfH98X9L3Ni7C5x6 ↗

Why it worked

The video taps into a relatable problem for singles in a busy city: lack of time for dating due to work. It offers a unique and engaging solution by combining fitness and dating, presented in a reality show format, which appeals to a broad audience interested in both fitness and dating content.

Summary

A Pilates instructor in NYC is creating a reality dating show centered around fitness classes called "At First Sweat." She is seeking participants by asking interested individuals to fill out a form in her bio.

Structure

1Introduction and target audience
2Concept of the show: fitness dating
3Personal motivation and idea origin
4Call to action for participants
5Excitement and invitation to follow the journey

Product placement

The video promotes the casting application for a reality fitness dating show called "At First Sweat." The application form is linked in the creator's bio.

Original caption

@atfirstsweat Casting application link is live in my bio!! #nyccasting #nycfitness #nycdating

More from @annie.bao

Their other posts in the index, biggest breakout first.

Call to action

Please, please, please fill out the form in my bio. The link in my bio.

On-screen text

IF YOU'RE SINGLE IN NEW YORK CITY REMOTELY INTO FITNESS, THIS VIDEO IS FOR YOU. MY NAME IS ANNIE. INSTRUCTOR IN NEW YORK CITY, AND I'M CREATING A REALITY FITNESS DATING SHOW IN NEW YORK CITY. INSTRUCTOR, I FEEL DO IS WORK AND TRADITIONAL DATING HAS REALLY TAKEN A BACK SEAT BECAUSE I WOULD GO TO A A FIRST DATE ANY DAY OF I WAS LIKE, MAKING WORKOUT CLASSES, LIKE A MEET? AND I THOUGHT, WE THROW A BUNCH OF SINGLE PEOPLE INTO A WORKOUT CLASS TOGETHER AND. AND FILM THE INTERACTION, LIKE, SHOW. SO THAT'S WHAT WE'RE DOING. IT'S CALLED AT FIRST SWEAT IF YOU'RE INTERESTED THE SHOW, PLEASE FILL OUT THE FORM IN MY BIO. THE SERIES WAS LITERALLY AN IDEA UP UNTIL, LIKE, TWO DAYS AGO, THE PIECES ARE AND I'M SO, SO EXCITED. YOU GUYS ALONG OF BUILDING THIS THING AND PRODUCING THIS SO PLEASE FOLLOW ALONG IF YOU'RE INTERESTED IN SEEING THE BEHIND THE SCENES

Transcript

If you're single in New York City and you're even remotely into fitness, this video is for you. My name is Annie. I'm a Pilates instructor in New York City, and I'm creating a reality fitness dating show in New York City. As a Pilates instructor, I feel like all I do is work and traditional dating has really taken a back seat for me because I would go to a workout class, like, any day of the week. I was like, why aren't we making workout classes, like a meet cute? And I thought, what if we throw a bunch of single people into a workout class together and film the interaction, like, make it a show. So that's what we're doing. It's called At First Sweat. If you're interested in the show, please, please, please fill out the form in my bio. The series was literally an idea up until, like, two days ago, and now the pieces are slowly coming together and I'm so, so excited. I'm gonna take you guys along for the journey of building this thing and producing this thing. So please follow along if you're interested in seeing the behind the scenes as well.