Why it worked
The video uses an engaging, interactive format (a personality test) applied to a universally appealing subject (cookies) to subtly promote the creator's product, encouraging viewers to engage with the content and potentially visit the linked store.
Summary
The video presents a chocolate chip cookie with numbered bite marks, posing a personality test question: "where is your next bite?" The creator's bio link suggests they are promoting their cookie business.
Structure
- 1Cookie presented with numbered bite marks
- 2Text overlay: "personality test again:"
- 3Text overlay: "where is your next bite?"
- 4Close-up of the cookie
Product placement
The video shows a chocolate chip cookie, implying it is a product for sale by the creator, whose bio link leads to their cookie business.
On-screen text
personality test again:
1
2
3
4
5
where is your next bite?