prep 450 cookies with me for another sold out week

@caitscookiess

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Selling · Ecom Product

Cait's Cookiesseen in 10 videos →caitscookies.com ↗

Why it worked

The video taps into the popular 'day in the life' and 'behind-the-scenes' content style, showcasing the scale of a successful small business. The creator's direct call to action for aspiring bakers to comment for tips also encourages engagement.

Summary

The creator prepares 450 cookies for their sold-out business, detailing the process of making dough, incorporating ingredients like mini eggs and chocolate chunks, and chilling the dough. The video also mentions ordering information for local customers.

Structure

1Prep 450 cookies for a sold-out week
2Chop cookies and mini eggs
3Brown butter and start the dough recipe
4Incorporate chocolate chunks and chill dough
5Roll out chilled dough into cookie balls
6Store dough for bake day

Original caption

10 hours of hand mixing 450 cookies 👩‍🍳 if you’re starting a baking business, comment SYSTEM for all my best tips/ templates made for you to start, grow and sell your baked goods to make real income🍪 📍GTA/ Markham order cookies every monday @ 9pm on caitscookies.com #BakeWithMe #bakingbusiness #cookies #bakeryowner #dayinmylife

More from @caitscookiess

Their other posts in the index, biggest breakout first.

Product placement

Cait's Cookies (on apron): ACTS - it's the name of the creator's business, and the video is about making cookies for that business. Removing it would not change what happens in the video. Kirkland Organic Cinnamon (on bottle): APPEARS - it's an ingredient being used. Removing it would not change what happens in the video.

Call to action

if you're starting a baking business, comment SYSTEM for all my best tips/ templates made for you to start, grow and sell your baked goods to make real income🍪 📍GTA/ Markham order cookies every monday @ 9pm on caitscookies.com

On-screen text

prep 450 cookies with me for another sold out week 7 am we sold out in just a few minutes again, so today we're prepping all the dough 7:30 am browning a LOT of butter 9:30 am starting with my brown butter master dough recipe this base dough will turn into chocolate chunk, biscoff, & mini eggs all of this prep is for bake day tomorrow 2 pm time to roll out all the chilled cookie dough if you're in GTA/ Markham, you can order every monday @ 9pm!! 5 pm all done, see you tomorrow for bake day!