These guys are working to pay off a mortage and 3 kids and I'm just working to buy cool shi

@_simonbp

14.4K followers · usually 57.7K views a post

Views

520.0K

Likes

80.9K

Comments

122

Shares

7.9K

SoundTikTok sound · original sound - _simonbp

Why it worked

The video taps into a relatable sentiment about different life priorities and motivations, using a common experience (work) as a backdrop for a humorous and aspirational message.

Summary

The creator contrasts his own goal of buying "cool shit" with his colleagues' focus on providing for their families. He encourages viewers to work hard towards their own goals and follow for more construction content.

Structure

1Contrast in goals
2Shared work ethic
3Encouragement to build
4Call to action

Product placement

Klein Tools (appears, logo on hard hat, does not change what happens in the video)

Call to action

Follow for more construction content.

On-screen text

These guys are working to pay off a mortage and 3 kids and I'm just working to buy cool shi

Transcript

Different goals. Same work ethic. Whether you’re providing for a family or chasing your own dreams, show up every day and keep building. What’s the first thing you’d buy after your next paycheck? ⚡ Follow for more construction content. #construction #electrician #trades #bluecollar #work

Original caption

Different goals. Same work ethic. Whether you’re providing for a family or chasing your own dreams, show up every day and keep building. What’s the first thing you’d buy after your next paycheck? ⚡ Follow for more construction content. #construction #electrician #trades #bluecollar #work