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4.8Talking HeadPOV / Skit hookEducation
Hook
POV: you chose electrician over a $200,000 degree
@_simonbp
14.4K followers · usually 57.7K views a post
Views
253.7K
Likes
16.1K
Comments
98
Shares
547
Why it worked
The video taps into a common sentiment about the value of skilled trades versus traditional higher education, using aspirational imagery and a clear call to action to resonate with a specific audience.
Summary
The video contrasts the perceived benefits of choosing a career as an electrician over a costly university degree. It shows scenes of an electrician working, enjoying leisure activities, and implies a fulfilling and financially rewarding career path.
Structure
- 1Introduction: Electrician vs. Degree
- 2Working as an electrician
- 3Enjoying the rewards of the trade
- 4Motivation for choosing a skilled trade
- 5Call to action for aspiring electricians
Call to action
DM me “TRADE” if you’re thinking about becoming an electrician.
On-screen text
POV: you chose electrician over a $200,000 degree
Transcript
Choosing a skilled trade gave me a career, valuable skills, and opportunities that keep growing every year. The trades aren’t for everyone, but for the right person, they can completely change your life. ⚡️ Follow for more electrician content, career tips, and blue-collar motivation. DM me “TRADE” if you’re thinking about becoming an electrician. #electrician #skilledtrades #bluecollar #constructionlife #workethic
Original caption
Choosing a skilled trade gave me a career, valuable skills, and opportunities that keep growing every year. The trades aren’t for everyone, but for the right person, they can completely change your life. ⚡️ Follow for more electrician content, career tips, and blue-collar motivation. DM me “TRADE” if you’re thinking about becoming an electrician. #electrician #skilledtrades #bluecollar #constructionlife #workethic
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