let's go shopping at Old Navy

@mariahjoyyy

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Promoted product

Old Navy

Old Navy is a retail store where customers can purchase clothing items and receive discounts.

17 videos11 creators

Why it worked

The video effectively uses a try-on haul format to showcase new fall fashion items from Old Navy, appealing to viewers interested in seasonal trends and relatable shopping experiences. The creator's enthusiasm and clear presentation of the outfits, combined with a call to action for links in her bio, likely drove engagement.

Summary

The creator goes shopping at Old Navy and tries on several outfits, showcasing a green cardigan, a burgundy cami, a white lace-trimmed top with wide-leg jeans, and a burgundy peplum top with wide-leg jeans. She expresses her love for the items and the overall fall fashion haul.

Structure

1Entering Old Navy and expressing excitement for fall fashion.
2Trying on and showcasing various clothing items, including a green cardigan and a burgundy cami.
3Trying on a white top with lace trim and wide-leg jeans, and a burgundy peplum top with wide-leg jeans.

Original caption

Quick little monthly check in at @Old Navy & to my shock, they had a ton of cute new FALL out!!!🤭 Fall is my most favorite time of year for fashion so I was so excited. The maroon & the green?? Yeah get me a PSL asap All 🔗s in my b¡o! #oldnavycreator #oldnavy #oldnavystyle #tryon #fallfashion

More from @mariahjoyyy

Product placement

Old Navy (ACTS - the store is entered and items are browsed and tried on; removing it would change the video's topic) Old Navy (APPEARS - logo on shopping bag; removing it would not change what happens in the video)

Call to action

All 🔗s in my b¡o!

On-screen text

let's go shopping at Old Navy Come for Old Old Navy me. Excuse me. Why is it fall in here? What? those. my little the mad how this is. I would wear this now sure. the colour. love And the on I trouble. that good. what not a pick tend like, right so like this this. I first hate grey, But, like these? shoes. Like, love them, loving shirt. It genuinely quality. feels really Other shoes, loving this this outfit. having deni crisis. Obsessed about, of shirt pants. Like, don't with leg every time. wonderful. bit they size. a top. Also size your what, size need. this. Like, like, classy. I guess I forgot to record talking with this this outfit, especially sweater. perfect, 100% So this. around. All 🔗s in my b¡o! Got goodies. Thank you guys for coming shopping with me and see you next time. Bye. Bye so much. Bye.

Transcript

Come for Old Old Navy me. Excuse me. Why is it fall in here? What? those. my little the mad how this is. I would wear this now sure. the colour. love And the on I trouble. that good. what not a pick tend like, right so like this this. I first hate grey, But, like these? shoes. Like, love them, loving shirt. It genuinely quality. feels really Other shoes, loving this this outfit. having deni crisis. Obsessed about, of shirt pants. Like, don't with leg every time. wonderful. bit they size. a top. Also size your what, size need. this. Like, like, classy. I guess I forgot to record talking with this this outfit, especially sweater. perfect, 100% So this. around. All 🔗s in my b¡o! Got goodies. Thank you guys for coming shopping with me and see you next time. Bye. Bye so much. Bye.