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27.3Text-HeavyListicle hookLifestyle
Hook
Part 1: Things I splurged on that I don't regret as a working mom.
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@nestwithashley
3.4K followers · usually 838 views a post
Views
22.1K
Likes
314
Comments
14
Shares
2
Promoted product
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Why it worked
The creator shares relatable "splurge" purchases that are aspirational yet attainable for her audience. The "working mom" angle and the emphasis on intentional spending resonate with viewers looking for justification for their own purchases.
Summary
The creator shares a series of splurges that she doesn't regret as a working mom, including a Lululemon purse, lip filler, Brooklinen towels, a boat rental, and a sideboard. She concludes by stating that budgeting means being intentional with money, not necessarily frugal.
Structure
- 1Introduction to splurges
- 2Lululemon purse
- 3Lip filler
- 4Brooklinen towels
- 5Boat rental
- 6Sideboard
- 7Budgeting philosophy
Product placement
Lululemon Convertible Ruched Crossbody Bag 6.5L ACTS - it is shown as a desirable everyday purse that is washable. Removing it would change the point of the slide. Brooklinen towels ACTS - they are shown as desirable, research-backed towels that stay soft. Removing them would change the point of the slide. The boat rental ACTS - it is shown as a fun family activity. Removing it would change the point of the slide. The sideboard ACTS - it is shown as a good deal for an office. Removing it would change the point of the slide.
Original caption
I budget carefully, so when I do splurge, I want it to be worth it! #WorkingMom #MomLife #Budgeting #MoneyTips #IntentionalSpending
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