Things I bought this year that brought me joy. (As a values-based budgeter).

@nestwithashley

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SCOUT Roadtripper

https://a.co/d/0hD2yfdn ↗

Why it worked

The video taps into the relatable desire for joy and fulfillment through purchases, framed within a responsible budgeting context. The creator's personal connection to each item and the visual appeal of the products create an aspirational yet achievable narrative.

Summary

The creator shares a series of items they purchased throughout the year that brought them joy, aligning with their values-based budgeting approach. The items range from home decor and a dog statue to a Barbie doll and headphones, all presented as fulfilling purchases.

Structure

1Introduction to values-based budgeting and joyful purchases
2Showcasing a dog statue
3Displaying a vase and flowers
4Highlighting a thrifted Barbie doll
5Featuring faux hanging flowers
6Presenting a SCOUT pool bag
7Mentioning BEATS headphones

Original caption

Can you tell I value my home over new clothes? Give me decor anytime over Lululemon! #sahm #workingmom #budgetfriendly #budgetfriendly #finance @SCOUT @T.J. Maxx finds @TJ Maxx @barbie

More from @nestwithashley

Their other posts in the index, biggest breakout first.

8Concluding with a budgeting message

Product placement

SCOUT Roadtripper - Large Beach Tote Bags For Women - Sandproof Breathable Woven Beach Bag, Pool Bag And Travel - Mom Bag: ACTS - it is shown as a product that brings the creator joy and is used for sunscreen and snacks. Removing it would change the content of the slide. BEATS headphones: ACTS - they are shown being worn and described as being used daily for various activities. Removing them would change the content of the slide. Barbie: ACTS - a Barbie doll is shown being held by a child, described as a thrift store find that the daughter was obsessed with. Removing it would change the content of the slide. T.J. Maxx finds: APPEARS - mentioned in the caption and hashtags, but not directly shown or acted upon in the slides. Removing it would not change the content of the slides. Lululemon: APPEARS - mentioned in the caption as something the creator values less than home decor. It does not act in the video. Removing it would not change the content of the slides.

On-screen text

Things I bought this year that brought me joy. (As a values-based budgeter). This dog statue. (No explanation needed!) 🐩 This vase and flowers (I want a pretty and cozy home!) 1990s Thrift store barbie. My daughter was obsessed! These faux hanging flowers. (Making my house a home 🏡) This pool bag! (I got matching accessory bags for sunscreen + snacks ☀️). Makes me happy every time I use it. BEATS headphones (Husband got them for me as a gift and I use them daily for dog walks, chores, cooking etc..) Budget for what brings you joy