POV: Watching your bestie getting an iPad cause we started getting paid to walk 🥺💖

@kyloriane

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SoundTikTok sound · original sound - ghettogospel777

Promoted product

Sweatcoinswcapp.com

Join our 200M+ users to become part of the movement economy. Sweatcoin app converts your steps into sweatcoins — virtual currency that you can spend on products and services. It Pays to Walk.

19 videos2 creators

Why it worked

The video taps into the desire for passive income and aspirational purchases, showing a tangible reward (an iPad) for a simple activity (walking) facilitated by a gamified app.

Summary

The video shows a person walking and then cuts to a phone screen displaying the Sweatcoin app, indicating they are earning money by walking. It then shows an iPad being purchased, implying the earnings from Sweatcoin funded the purchase.

Structure

1Walking and earning with Sweatcoin
2Purchasing an iPad
3Receiving the new iPad

Product placement

Sweatcoin (ACTS): It is a walking app that tracks steps and rewards users, implied to be the source of income for purchasing the iPad. Removing it would remove the premise of the video. iPad (ACTS): A tablet device that is being purchased. Removing it would remove the subject of the purchase.