Did you know you could just...

@themilehams

166.0K followers · usually 6.0K views a post

Views

2.4M

Likes

70.3K

Comments

529

Shares

14.1K

SoundTikTok sound · original sound - elnosmile

View velocity

+1.1M views over 5.1d · ~208.3K/day · 5 observations

Promoted product

Nestle Toll House cookie dough

Why it worked

The video taps into a common desire for easy and impressive desserts by showcasing a simple "hack" for making a giant cookie cake. The visual transformation and the relatable "food hack" format likely contributed to its shareability.

Summary

The video demonstrates a "food hack" where a large container of Nestle Toll House cookie dough is baked into a giant cookie cake. The cookie cake is then decorated with frosting and "Happy Birthday" written in pink icing.

Structure

1Showing a container of cookie dough
2Placing the dough on a baking sheet and into the oven
3Showing the cookie cake after baking
4Decorating the cookie cake with frosting and icing
5Cutting and serving slices of the cookie cake

Original caption

Maybe the best food hack EVER!!! 🙌🙌🙌 @Nestle Toll House #foodhack #cookie #DidYouKnow #easybaking #cookiehack

More from @themilehams

Product placement

Nestle Toll House (cookie dough): ACTS - it is used to make a giant cookie, and removing it would change what happens in the video. Removing it would change what happens in the video.