#CeraVePartner Sensitive Scalps

@dr.ljmaxfield

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SoundTikTok sound · original sound - dr.ljmaxfield

Promoted product

CeraVe Gentle Hydrating Shampoo

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

Why it worked

The video effectively combines expert advice from a dermatologist with a clear demonstration of a product solving a common problem (sensitive scalp). The use of on-screen text and clear visuals makes the information easy to digest, while the soft sell approach and direct call to action drive conversions.

Summary

A dermatologist explains how heat, sweat, and a busy week can negatively impact the scalp. He then introduces CeraVe's Gentle Hydrating Shampoo and Conditioner as solutions, highlighting their fragrance-free and irritant-free formula with ceramides, niacinamide, and hyaluronic acid. The video demonstrates the simple four-step process of using the shampoo for clean hair and a hydrated scalp.

Structure

1Introduction to scalp issues
2Introduction of CeraVe products
3Explanation of product benefits and ingredients

Original caption

The Gentle Hydrating Shampoo gives you a deep clean with hydrated hair and scalp. @CeraVe #CeraVePartner

More from @dr.ljmaxfield

Product placement

CeraVe Gentle Hydrating Shampoo: ACTS - it is used to wash hair and is shown to be effective. Removing it would change the video's outcome. CeraVe Gentle Hydrating Conditioner: ACTS - it is shown as a complementary product to the shampoo and is part of the recommended hair care routine. Removing it would change the video's outcome.

Call to action

Get it on Amazon

On-screen text

#CeraVePartner Sensitive Scalps Dr. L.J. Maxfield Dermatology & Mohs Surgery Heat, sweat, busy week Dr. L.J. Maxfield Dermatology & Mohs Surgery Dr. L.J. Maxfield Dermatology & Mohs Surgery NEW CeraVe GENTLE HYDRATING SHAMPOO Developed with Dermatologists Gently & effectively cleanses without disrupting the scalp barrier. Leaves hair feeling healthy & soft* With 3 essential ceramides & Hyaluronic Acid FREE FROM SULFATES, SILICONES, PARABENS & FRAGRANCE 12 FL OZ (355 ml) Dr. L.J. Maxfield Dermatology & Mohs Surgery CeraVe Gentle Hydrating Shampoo Fragrance Free Dr. L.J. Maxfield Dermatology & Mohs Surgery Niacinamide Hyaluronic Acid Clean Hair + Hydrated Scalps 1. Wet the hair 2. Apply 3. Massage 4. Rinse Dr. L.J. Maxfield Dermatology & Mohs Surgery Dr. L.J. Maxfield Dermatology & Mohs Surgery NEW CeraVe GENTLE HYDRATING SHAMPOO Developed with Dermatologists Gently & effectively cleanses without disrupting the scalp barrier. Leaves hair feeling healthy & soft* With 3 essential ceramides & Hyaluronic Acid FREE FROM SULFATES, SILICONES, PARABENS & FRAGRANCE 12 FL OZ (355 ml) Get it on Amazon NEW CeraVe GENTLE HYDRATING CONDITIONER Developed with Dermatologists Gently & effectively conditions without disrupting the scalp barrier. Leaves hair feeling healthy & soft* With 3 essential ceramides & Hyaluronic Acid FREE FROM SULFATES, SILICONES, PARABENS & FRAGRANCE 8 FL OZ (236 ml) Get it on Amazon

Transcript

My scalp needed help. Heat, sweat, busy week, everything working against me. But this, is one of the few products made for your hair and your scalp. And that's why I've partnered with CeraVe because this is rare. The CeraVe Gentle Hydrating Shampoo is free of fragrance and common irritants. But with ceramides, niacinamide and hyaluronic acid. It leaves clean hair and hydrated scalps. It's simple. 1. Wet the hair. 2. Apply the hydrating shampoo. 3. Massage. 4. Rinse and rinse thoroughly. So for healthy hair and sensitive scalps, shop your new favorite CeraVe hair care now on Amazon.