#CeraVePartner Squeaky clean isn't the goal,

@denverskindoc

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SoundTikTok sound · original sound - denverskindoc

View velocity

+1.2M views over 9.7d · ~127.3K/day · 9 observations

Promoted product

CeraVe cleansers

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

3 videos3 creators

Why it worked

The video leverages a relatable problem (over-cleansing) and offers a trusted solution (dermatologist recommendation of CeraVe). The visual of shopping at Target adds a layer of accessibility and familiarity, making the product seem readily available.

Summary

A dermatologist explains that squeaky clean skin is not the goal, but rather healthy skin. He highlights CeraVe cleansers as effective and non-stripping due to their essential ceramides, and shows the hydrating facial cleanser as a favorite for normal to dry skin. The video concludes by stating these products can be found at Target.

Structure

1Introduction to the problem of squeaky clean skin
2Introduction of CeraVe cleansers as a solution
3Explanation of why CeraVe cleansers are effective (ceramides)

Original caption

#CeraVePartner Squeaky clean isn't the goal, healthy skin is. Luckily all @CeraVe cleansers clean effectively without stripping your skin barrier and you can find them all at Target! #skincare #cleanser #squeakyclean

More from @denverskindoc

Product placement

CeraVe cleansers ACT - they are used to demonstrate how they clean skin without stripping the barrier. Removing them would change the video's purpose. Target APPEARS - it is the location where the products are sold, but its interface is not operated and no visible result comes from it. Removing it would change the setting but not the core message about the cleansers.

Call to action

You can find them all at Target!

On-screen text

#CeraVePartner

Transcript

Squeaky clean isn't the goal, healthy skin is. Luckily all @CeraVe cleansers clean effectively without stripping your skin barrier and you can find them all at Target! #skincare #cleanser #squeakyclean It's okay for a shopping cart to squeak. It's okay for a shopping cart to squeak. But it's actually not okay for your skin to sound like that after cleansing. Because it means you've stripped away too much of your skin's natural barrier. So I partner with CeraVe because all of their cleansers are formulated to cleanse without stripping your skin barrier. They do that because CeraVe cleansers are formulated with 3 essential ceramides to help support your skin barrier. One of my favorites is the hydrating facial cleanser, which is designed for normal to dry skin, featuring ceramides and hyaluronic acid. It gently cleanses while restoring your skin barrier. And you can find them all right here.