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6.5Talking HeadPOV / Skit hook
Hook
POV: getting a new hire to complete their onboarding documents before they start.
@motivosity
1.3K followers · usually 333 views a post
Views
2.1K
Likes
80
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0
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Why it worked
The video uses a relatable HR pain point and humor to capture attention, subtly hinting at a solution without an overt sales pitch, making it more likely to resonate with the target audience.
Summary
The video humorously depicts the challenge of getting new hires to complete onboarding documents before their start date. It suggests that HR managers face this common problem, implying a solution exists.
Structure
- 1Setting the scene: onboarding challenges
- 2Attempting a strategy
- 3Strategy failure
- 4Implied solution
Product placement
Motivosity: it ACTS as an HR tool that helps with onboarding by keeping all onboarding documents, welcome kits, and information in one place. Removing it would change the solution presented in the video.
On-screen text
POV: getting a new hire to
complete their onboarding
documents before they start.
Original caption
Any other HR managers with the same problem? That is where Motivosity can help with onboarding. All onboarding documents, welcome kit and information can be in one place! #onboarding #hrhumor #hr #work #hrtiktok
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