Why it worked
The video uses a relatable pain point for HR professionals (time constraints) and offers a specific software solution (Motivosity) in a concise and engaging manner, leveraging the "native mention" strategy by integrating the promotion subtly within the content.
Summary
The creator questions why people are hesitant to take "quick calls" with HR managers, highlighting that these calls can be highly beneficial. The video promotes Motivosity, an employee recognition software, as a solution to automate time-consuming HR tasks.