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I'm an esthetician. 5 products I'm buying at Ulta!

@mysistersskin

482.8K followers · usually 34.0K views a post

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149.5K

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6.9K

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391

1.8K

Selling · Other Product

Ulta Beautyseen in 2 videos →

Why it worked

The video leverages the creator's expertise as a licensed esthetician to provide trusted recommendations, combined with a relatable "shopping haul" format that appeals to viewers interested in skincare. The inclusion of specific, popular, and effective products, along with personal endorsements and a clear call to action, drives engagement.

Summary

A licensed esthetician shares her top 5 skincare product recommendations from Ulta, including an eye balm, a retinal serum, a glycolic acid toner, a hydrating face mist, and a Korean sunscreen. She highlights the benefits and personal experiences with each product, emphasizing hydration, anti-aging, and skin texture improvement.

Pro

Transcript, structure and on-screen text

7 beats, a 556-word transcript and 3 lines of on-screen text — the parts you need to write your own version.

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The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.

Original caption

We love @Ulta Beauty they don’t kick us out and they have all the skincare brands that we love from higher end to less price point stuff that works! Here are five products that I am obsessed with at Ulta. And some of them are Korean Skincare. I love that Ulta carries Korean Skincare. @ROC Vitamin C eye balm. @celimax.global Retinal Shot. Amazing over the counter retinoid. @The Ordinary 7% Glycolic Acid @d’Alba US first spray hydrating toner. @ROUND LAB SPF. This SPF is viral and has been viral. Because it’s one of the best! #skincare #ultabeauty #koreanskincare #antiaging #creatorsearchinsights