trust us... you're going to want to free your calendar on September 18th

@ultabeauty

1.9M followers · usually 1.5K views a post

Views

2.4M

Likes

5.3K

Comments

39

Shares

150

SoundTikTok sound · original sound - ultabeauty

Promoted product

Ulta Beauty

Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.

11 videos8 creators

Why it worked

The video creates anticipation for an upcoming event by teasing exclusive deals and giveaways, encouraging viewers to save the date and tune into the livestream.

Summary

Ulta Beauty is announcing a mega livestream event on TikTok scheduled for September 18th. The event will feature exclusive deals and giveaways, encouraging viewers to mark their calendars.

Structure

1Announce date for event
2Explain event details (livestream on TikTok)
3Highlight offerings (deals, giveaways)
4Emphasize not missing out
5

Original caption

Consider this your sign to save the date. 👀 September 18th is one you won’t want to miss. 🧡 #UltaBeauty #livestream #beautysale 🎥: @Kai | Curls + Beauty

More from @ultabeauty

Product placement

Ulta: APPEARS - a store name and logo visible on the exterior of a building and on shopping bags. Removing it would not change what happens in the video.

Call to action

Save the date for September 18th for a mega livestream event on TikTok.

On-screen text

trust us... you're going to want to free your calendar on September 18th

Transcript

Hey, what are you doing on September 18th? Trick question, because you're going to be joining Ulta's mega livestream event on TikTok. There's literally so much to offer, like exclusive deals, giveaways. Trust me, you won't want to miss it. Remember, September 18th.