Why it worked
This video likely performed well due to the element of surprise and discovery, combined with a popular cultural tie-in (Spider-Man). The creator's genuine excitement and the visually engaging reveal of the hidden Takis bags created a sense of intrigue and shareability.
Summary
The creator receives a mysterious DM from Takis inviting them to a secret location in New York City. Upon arrival, they discover limited edition Spider-Man themed Takis bags hidden in a park, leading to an excited reaction and a call to action to find more bags and watch the new Spider-Man movie.