I JUST RECEIVED

@louislevanti

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SoundTikTok sound · original sound - louislevanti

Promoted product

Takis Pixtakis.us

Takis Chips are only for the strong. The brave. The daring. So open a bag today and see, “Are You Takis Enough?

2 videos2 creators

Why it worked

This video likely performed well due to the element of surprise and discovery, combined with a popular cultural tie-in (Spider-Man). The creator's genuine excitement and the visually engaging reveal of the hidden Takis bags created a sense of intrigue and shareability.

Summary

The creator receives a mysterious DM from Takis inviting them to a secret location in New York City. Upon arrival, they discover limited edition Spider-Man themed Takis bags hidden in a park, leading to an excited reaction and a call to action to find more bags and watch the new Spider-Man movie.

Structure

1Receives mysterious DM from Takis
2Travels to the secret location in NYC
3Discovers limited edition Spider-Man Takis bags

Original caption

@Takis and Spider-Man: Brand New Day are taking over NYC! Go and find your own limited edition bags around the city this weekend! You can see Spider-Man: Brand New Day exclusively in theaters on July 31st🔥🕷️🕸️ #TakisPartner

More from @louislevanti

Product placement

Takis: ACTS - This is a snack food brand. The video shows bags of Takis and discusses them. Removing it would change the video's focus and content. Takis USA: APPEARS - This is the official channel name shown on the Instagram profile. Removing it would not change what happens in the video. Spider-Man: Brand New Day: ACTS - This is a movie. The video shows bags of Takis featuring Spider-Man and mentions the movie's release date. Removing it would change the video's context and promotional tie-in.

Call to action

check out Takis.us starting today to see where you can find them and don't forget to watch Spider-Man: Brand New Day exclusively in theaters on July 31st

On-screen text

I JUST RECEIVED A MYSTERIOUS DM FROM TAKIS YOU'VE BEEN CHOSEN 40.7408, -74.0078 1pm don't be late! FROM TAKIS I'M IN NEW YORK AND TO GO LOCATION I'M GOING OKAY SO I'M ARRIVING AT THE LOCATION LIKE IT'S THIS SO I'M HERE AND HONESTLY A REGULAR PARK ON AN ORDINARY DAY IN NEW YORK CITY HELLO WALKING UP TO AND I SEE THESE WHITE SPIDER -MAN AND TAKIS TAGS LIKE WHAT LOOKED UP AND YOU GUYS HELLO THIS IS LITERALLY SO COOL I AM GAGGED TAKIS HAS THESE LIMITED EDITION BAGS OR SPIDER- BRAND NEW DAY OOH I WONDER AND OF COURSE MY FAVORITE FLAVORS THE TAKIS NITRO AND THE TAKIS FUEGO LIKE I AM YOU'RE COMING HOME WITH ME THESE LIMITED EDITION BAGS CITY THIS WEEKEND SO YOU CAN SPIDER-MAN CHECK OUT TAKIS STARTING TODAY TO SEE WHERE YOU AND DON'T FORGET TO WATCH SPIDER EXCLUSIVELY IN THEATERS ON JULY 31ST

Transcript

I just received a mysterious DM from Takis saying "you've been chosen, 40.7408, -74.0078, 1pm, don't be late!" From Takis, they know I'm in New York and to go to this mysterious location. So naturally, I'm going. So I'm arriving at the location and it looks like it's this park. So I'm here and honestly, it just looks like a regular park on an ordinary day in New York City. Hello. Walking up to it and I see these white Spider-Man and Takis tags. Like, what? Looked up and you guys, hello. This is literally so cool. I am gagged. Takis has these limited edition bags for the release of Spider-Man: Brand New Day. Ooh, I wonder who dropped these here. And of course, it's two of my favorite flavors, the Takis Nitro and the Takis Fuego. Like, I am obsessed. You're coming home with me. These limited edition bags. Takis is dropping these limited edition bags all over New York City this weekend. So you can channel your inner Spider-Man and find your own. Check out Takis.us starting today to see where you can find them. And don't forget to watch Spider-Man: Brand New Day exclusively in theaters on July 31st. So good.