Candy Crush

@louislevanti

2.4M followers · usually 95.0K views a post

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SoundTikTok sound · original sound - louislevanti

Promoted product

Candy Crush

Candy Crush Music Season '26 campaign microsite.

4 videos3 creators

Why it worked

The video leverages the popularity of Candy Crush and two major music artists, Shania Twain and Zedd, to create excitement around a new in-game event and music collaboration. The promise of exclusive prizes and a chance to meet the artists incentivizes engagement and drives traffic to the promotional website.

Summary

The video announces a new Candy Crush "Music Season" featuring a collaboration with Shania Twain and Zedd. They have reimagined the song "You're Still the One" and created a music video set in "Candy Country" with opportunities to win prizes by finding clues and codes on the Candy Roadhouse website.

Structure

1Teases a Candy Crush secret
2Reveals a mystery box and cryptic message
3Announces Candy Crush Music Season with Shania Twain and Zedd
4

Original caption

The candy is out of the bag, and Shania Twain & Zedd are taking over @Candy Crush 👑 - watch the video and look for clues for a chance to meet these mega stars! #candycrushpartner #ShaniaTwain #Zedd 🍭🎶 18+ (21+ for Zedd trip). No purchase necessary. 06:00 PT 10 Sept - 12:00 PT 5 Oct, 2026. Participating countries only. Prize draws: residents of selected US states only. Void where prohibited. T&Cs: https://www.candyroadhouse.com/terms-and-conditions. Candy Crush Saga contains optional in-game purchases.

More from @louislevanti

Product placement

Candy Crush (mobile game) - acts: it is the subject of a promotional campaign involving a music video and prizes. Removing it would change the video's topic. #AD (on-screen text) - appears: it indicates the video is an advertisement. Removing it would not change the video's content.

Call to action

Watch the music video, look for the blue Sugar Stars and secret codes, and head to candyroadhouse.com to enter codes and earn prizes.

On-screen text

#AD Candy Crush Candy Crush unveils HUGE secret

Transcript

Candy Crush has been hiding a secret and I may have revealed it a little too early. As you know, Candy Crush sent me a mystery box that had a cryptic message teasing something that they had up their sleeve. The candy is out of the bag, or box, because Candy Crush is bringing back Candy Crush Music Season and this year they've collaborated with two of the biggest musicians, fun into the and out of the game and Candy Crush has tapped Shania Twain and Zedd to reimagine the iconic "You're Still the One" but the Candy Crush version and a music video be taken to Candy Country where you can look for hidden clues and win prizes like signed merch or even a chance to meet Shania Twain or Zedd. All you have to do is watch the music video, keep an eye out for the Sugar Blue Stars and secret codes and then head to candyroadhouse.com to enter your codes and earn prizes like exclusive BTS content, limited edition merch, and the chance to meet Shania Twain or Zedd. For more info, the link in my bio and good luck.