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How the oldest denim mill in the US is innovating to survive
@businessinsider
528.1K followers · usually 7.0K views a post
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26.8K
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2.3K
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Promoted product
Mount Vernon Mills
Why it worked
The video effectively showcases a traditional American manufacturing company adapting to modern market demands by highlighting unique, high-quality products and historical craftsmanship, appealing to consumers willing to pay a premium for heritage and durability.
Summary
This video explores how Mount Vernon Mills, the oldest denim mill in the US, is innovating to survive by focusing on niche markets and specialized fabrics like flame-resistant denim. It also highlights the value of selvedge denim produced on vintage machines, which has become a status symbol commanding higher prices.
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Transcript, structure and on-screen text
5 beats, a 515-word transcript and 36 lines of on-screen text — the parts you need to write your own version.
Original caption
Mount Vernon Mills, the oldest #denim mill in the US, is innovating to survive. Here's how. #manufacturing #madeinamerica #jeans
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