#ad Unspoken Rules

@madison.paigge

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SoundTikTok sound · original sound - madison.paigge

Promoted product

Kotex BioCare

Why it worked

The video taps into a relatable and often unspoken female experience, creating a strong emotional connection with the audience. By presenting a specific product as a solution to these anxieties, it offers a clear benefit and value proposition.

Summary

The creator discusses the unspoken rules and anxieties surrounding periods, specifically the fear of odor and leaks. She then introduces Kotex BioCare pads as a solution, highlighting their pH proactive system for freshness and confidence.

Structure

1Introduction to unspoken period rules and anxieties
2Relatable personal experience of period worries
3Introduction of Kotex pads as a solution
4Highlighting Kotex BioCare's features (pH proactive system)
5Expressing newfound confidence and relief

Original caption

the unspoken rules of being a woman: period edition😅 we all know it, but we don’t talk about it. #ad @kotexcanada

More from @madison.paigge

Product placement

Kotex (pads): ACTS - the creator holds up boxes of Kotex pads and discusses their features and benefits, implying they are used for period protection. Removing it would change the video's focus and message. Kotex BioCare (pads): ACTS - specifically mentioned and shown as the product the creator is choosing for the month, with its features highlighted. Removing it would change the video's focus and message.

On-screen text

#ad Unspoken Rules Unspoken Rules of Being a Woman "please don't let that smell be me" thought you know you just entered the battlefield or the not so subtle subtle leak check when you're calculating if your pad can last another 20 minutes honestly that was me but Kotex's new pad line up make sure there's an option for everyone like right now the only thing I can think is can they smell me so this month I'm grabbing the Kotex BioCare they have a pH proactive system that helps keep it fresh down there so going on a walk, going for a workout, or sitting on a patio I'm not worried anymore

Transcript

can we talk about the unspoken rules of being a woman on her period? "please don't let that smell be me" thought you know you just entered the battlefield or the not so subtle subtle leak check when you're calculating if your pad can last another 20 minutes honestly that was me but Kotex's new pad line up make sure there's an option for everyone like right now the only thing I can think is can they smell me so this month I'm grabbing the Kotex BioCare they have a pH proactive system that helps keep it fresh down there so going on a walk, going for a workout, or sitting on a patio I'm not worried anymore