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All breakouts
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3.2Talking Head
Hook
These two pictures
@emmyhoyes
34.7K followers · usually 2.1K views a post
Views
6.7K
Likes
552
Comments
91
Shares
8
Why it worked
The video leverages a powerful before-and-after narrative, showcasing a relatable journey of skin improvement through consistent effort. The creator's vulnerability and emphasis on self-care resonate with viewers, making the message inspiring and shareable.
Summary
The creator shares a year-long transformation journey focused on skincare, contrasting photos from a year ago with current ones. She details her routine, including treatments and product usage, emphasizing consistency and self-care as key to achieving better skin and increased confidence.
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Transcript, structure and on-screen text
6 beats and 75 lines of on-screen text — the parts you need to write your own version.
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Original caption
These photos were taken almost exactly one year apart on our family vacation. Last year, somewhere between long car rides and late-night research, I decided to finally start taking care of my skin in my 40s. I bought my first intentional skincare products. Ordered my first microneedling device. Scheduled my first professional treatment. Started learning what ingredients actually do. But those purchases weren’t the biggest change. The biggest change was showing up every day after that. Morning routine. Night routine. SPF. Tretinoin. Vitamin C. Azelaic acid. Monthly microneedling. Learning to support my skin barrier instead of fighting my skin. None of it happened overnight. It happened one routine at a time. My skin still isn’t perfect, and that’s never really been the goal. I just wanted to feel more confident in the skin I live in. One year later… I think I finally do. If you’re just beginning your own skincare journey, keep going. The little things add up. #intentionalskincare #skincareover40 #skincare #skincareroutine
More from @emmyhoyes
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