STARTING A RETNOID SHOULDN'T FEEL THIS CONFUSING

@emmyhoyes

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Promoted product

Medik8 Crystal Retinal

Crystal Retinal, our iconic age-defying vitamin A night serum, is clinically proven to visibly smooth stubborn facial wrinkles, brighten dark spots, and firm your skin.

5 videos5 creators

Why it worked

The video effectively addresses a common skincare concern (starting retinoids) with a clear recommendation and explanation of benefits. It leverages the creator's personal experience and the product's unique selling points (progressive strengths, speed of retinal) to build trust and provide value.

Summary

The creator discusses starting a retinoid routine and recommends Medik8's Crystal Retinal, highlighting its benefits and progressive strengths. She emphasizes consistency and its ability to smooth wrinkles gently and effectively.

Structure

1Introduction to retinoid confusion
2Recommendation of Medik8 Crystal Retinal
3Explanation of retinal's benefits and speed

Original caption

One of the biggest lessons from my skincare journey has been realizing that starting a retinoid doesn't have to feel intimidating. When friends ask me where to begin, I look for formulas that combine real clinical research with an approachable routine—and that's exactly why I recommend Crystal Retinal from @Medik8 ✨ British clinical skincare brand ✨ Found in over 7,000 clinics worldwide ✨ Formulated and manufactured in-house ✨ Retinal works up to 11x faster than standard retinol ✨ Clinically proven to visibly smooth stubborn wrinkles in just one tube #Medik8 #Medik8Partner #Retinal #SkincareOver40 #LateToSkincare

More from @emmyhoyes

Product placement

Medik8 Crystal Retinal (acts: skincare product that smooths wrinkles and is applied to the skin; removing it would change the video's subject) Medik8 (appears: brand name on product packaging; removing it would not change the video's subject)

On-screen text

STARTING A RETNOID SHOULDN'T FEEL THIS CONFUSING One of the questions asked the most is even start with THE RETINAL I RECOMMEND WHEN PEOPLE ASK WHERE TO START I really people feel overwhelmed. crystal retinal from Medik8, BRITISH CLINICAL SKINCARE BRAND BRITISH CLINICAL SKINCARE BRAND TRUSTED IN 7,000 CLINICS WORLDWIDE in over 7,000 clinics worldwide. FORMULATED + MANUFACTURED IN-HOUSE Everything is formulated and manufactured in their own labs, I've really come to trust this brand. But what makes this different is it uses retinal, RETINAL WORKS UP TO 11X FASTER THAN STANDARD RETINOL to 11 times faster than standard retinol while still being gentle on the skin. One of my favorite things about Medik8 the guess work out of getting started. Instead of one strength for everyone, 6 PROGRESSIVE STRENGTHS FOR EXPERT VITAMIN A USERS STRENGTH 24 FOR EXPERIENCED VITAMIN A USERS STRENGTH 20 FOR ADVANCED VITAMIN A USERS STRENGTH 10 FOR REGULAR VITAMIN A USERS STRENGTH 6 FOR NEW VITAMIN A USERS STRENGTH 3 FOR SENSITIVE SKIN STRENGTH 1 progressive ladder of retinal strengths. your tolerance over time instead of feeling like you figure it out CLINICALLY PROVEN TO VISIBLY SMOOTH STUBBORN WRINKLES IN JUST ONE TUBE It's also clinically proven to visibly smooth stubborn wrinkles in just one tube. why this is the product that I recommend when my friends ask me where to begin. MORNING AFTER lessons that I've Learned since starting skincare in my 40s is that consistency always wins over doing too much too soon. curious about adding a retinoid into your routine, this is one that process feel approachable.

Transcript

One of the questions asked the most is even start with THE RETINAL I RECOMMEND WHEN PEOPLE ASK WHERE TO START I really people feel overwhelmed. crystal retinal from Medik8, BRITISH CLINICAL SKINCARE BRAND BRITISH CLINICAL SKINCARE BRAND TRUSTED IN 7,000 CLINICS WORLDWIDE in over 7,000 clinics worldwide. FORMULATED + MANUFACTURED IN-HOUSE Everything is formulated and manufactured in their own labs, I've really come to trust this brand. But what makes this different is it uses retinal, RETINAL WORKS UP TO 11X FASTER THAN STANDARD RETINOL to 11 times faster than standard retinol while still being gentle on the skin. One of my favorite things about Medik8 the guess work out of getting started. Instead of one strength for everyone, 6 PROGRESSIVE STRENGTHS FOR EXPERT VITAMIN A USERS STRENGTH 24 FOR EXPERIENCED VITAMIN A USERS STRENGTH 20 FOR ADVANCED VITAMIN A USERS STRENGTH 10 FOR REGULAR VITAMIN A USERS STRENGTH 6 FOR NEW VITAMIN A USERS STRENGTH 3 FOR SENSITIVE SKIN STRENGTH 1 progressive ladder of retinal strengths. your tolerance over time instead of feeling like you figure it out CLINICALLY PROVEN TO VISIBLY SMOOTH STUBBORN WRINKLES IN JUST ONE TUBE It's also clinically proven to visibly smooth stubborn wrinkles in just one tube. why this is the product that I recommend when my friends ask me where to begin. MORNING AFTER lessons that I've Learned since starting skincare in my 40s is that consistency always wins over doing too much too soon. curious about adding a retinoid into your routine, this is one that process feel approachable.