COMING SOON

@soldejaneiro

3.4M followers · usually 111.9K views a post

Views

538.6K

Likes

2.9K

Comments

567

Shares

99

SoundTikTok sound · original sound - soldejaneiro

Promoted product

Sol de Janeiro

We've captured the beauty of Brazil in a jar with our award winning skin and body care products. Sol de Janeiro is a celebration of everything unique about you.

8 videos3 creators

Why it worked

The video leverages anticipation by announcing a sale date for a popular brand, using visually appealing branding and a clear, albeit brief, call to action to drive engagement.

Summary

This video is a teaser for an upcoming Sol de Janeiro sale or launch event happening on July 14th. It encourages viewers to get ready to shop their favorite products.

Structure

1Visuals of Sol de Janeiro branding and products
2Text overlay announcing 'Coming Soon' and the date July 14th
3Call to action to shop favorite products
4Reminder of the date and event

Original caption

Don't let this call go unanswered We're going live on July 14th and giving you the chance to shop all your favorite SDJ products See you soon 👀 #SoldeJaneiro #TikTokShop

More from @soldejaneiro

Product placement

Sol de Janeiro (brand): ACTS - it is the brand being promoted, and the video is a teaser for its upcoming sale/launch. Removing it would change the video's purpose. Sol de Janeiro (website): APPEARS - it is the creator's bio link, which leads to the brand's website. Removing it would not change what happens in the video itself, but would remove a way to access the product.