Surprise!

@soldejaneiro

3.4M followers · usually 111.9K views a post

Views

914.1K

Likes

8.2K

Comments

280

Shares

234

SoundTikTok sound · original sound - soldejaneiro

Promoted product

Sol de Janeiro

We've captured the beauty of Brazil in a jar with our award winning skin and body care products. Sol de Janeiro is a celebration of everything unique about you.

8 videos3 creators

Why it worked

The video leverages the excitement of a live launch event with exclusive offers and free gifts, creating a sense of urgency and FOMO (fear of missing out) to drive immediate viewer engagement and participation in the auction.

Summary

Two women announce a live shopping event for Sol de Janeiro's new product launch on July 14th, highlighting exclusive offers and free gifts. They encourage viewers to join the live auction immediately to get their hands on the new products.

Structure

1Announce surprise live event
2State launch date and purpose
3Mention exclusive offers and gifts
4

Original caption

Shop your favorite SDJ products LIVE today at 2pm EST 🛍️ #tiktoklive #tiktokshop #soldejaneiro

More from @soldejaneiro

Product placement

Sol de Janeiro: ACTS - This is the brand name displayed prominently on a sign in the background and is the name of the creator account. The video is promoting new products from this brand. Removing it would change what happens in the video.

Call to action

Shop your favorite SDJ products LIVE today at 2pm EST

On-screen text

SOL DE JANEIRO

Transcript

Surprise! We are going live today July 14th to celebrate our new launch. We're going to have live on the auctions exclusive offers and tons of amazing free gifts but just for the launch. So make sure you join right now. You with the present you're gonna be getting your hands on our newest launch. We're gonna have live on the auctions exclusive offers and tons of amazing free gifts but just for the launch. So don't miss out. See you there!