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The video effectively uses a 'scarcity' and 'FOMO' (fear of missing out) tactic by highlighting the product's fast sell-out rate and its dual functionality, creating a sense of urgency for viewers to purchase it.

The video showcases different scents of FreshCare Vapobalm, highlighting the 'Telon Tresnojoyo' variant as a fast-selling product. It emphasizes that the product is a 2-in-1 item, functioning as both a balm and an inhaler, and urges viewers to purchase it quickly if it's still available.