GOOGLE ADS DOESNT TELL YOU THIS 🥺

@brandon_ewing

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Selling · SaaS › Marketing Tool

Google Ads

Why it worked

The video provides actionable, counter-intuitive advice on optimizing Google Ads, directly addressing a common pain point for advertisers: wasted budget. The clear, step-by-step demonstration makes the information easy to follow and implement.

Summary

The video explains how to optimize Google Ads campaigns by disabling certain settings that can waste money. It advises turning off "Include Google search partners" and "Include Google Display Network," as well as all "Account-level automated assets" settings.

Structure

1Intro with on-screen text about Google Ads secrets
2Explaining network settings to turn off
3Explaining automated assets settings to turn off
4Showing how to access advanced automated asset settings
5Advising to turn off all automated asset settings
6Call to action to audit Google Ads account via bio link

Product placement

Google Ads: ACTS - the platform used to manage advertising campaigns. Removing it would change what happens in the video. Google: APPEARS - a watermark/logo at the bottom of the screen. Removing it would not change what happens in the video.

Original caption

Are you running Google Ad campaigns? Check to make sure you aren’t making any of these mistakes when you’re running your ad campaigns. People commonly overlook a lot of these settings, which makes their campaigns inefficient and usually burns through a lot of their budget when running advertising campaigns on Google. #googleadwords #googleads #ppc #DigitalMarketing #LeadGeneration

More from @brandon_ewing

Their other posts in the index, biggest breakout first.

Call to action

go to the link in my bio and let's audit your ads account

On-screen text

GOOGLE ADS DOESNT TELL YOU THIS 🥺

Transcript

I'm going to show you the stuff that Google Ads does not want you to see and they're probably keeping away from you because they want you to keep burning money. Does your search campaign icon look like that? Probably means you have one of these two networks turned on or both. Please turn these off. These are complete waste of money. While we're in these campaign settings, ensure that automatically created assets are turned off as well. Same thing here, don't let Google do this to you. Keep it off. Uh oh, Google Ads recommend you run a performance max campaign for lead gen or local service company. Please turn that off. You're completely wasting money here, I promise you. Here's a hidden feature that most do not know about. Go to your assets and on the far right side click these three dots. Go ahead and select account level automated assets. Once again, scroll up, click the more button and click advanced settings. Now, you're going to want to ensure all of these are turned off. Please do not let Google go ahead and make these changes. If you want help auditing to see what's wrong with your Google Ads, go to the link in my bio and let's audit your ads account.