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Let's talk about the brand OUAI's recent marketing and their use of visual storytelling. So for those who don't know, OUAI is a very popular premium hair and body care brand. But lately, they've kind of been outdoing themselves on social media with their visual storytelling. But not any type of marketing specifically with their visual storytelling, which as you can see right here, looks insane. As you all know, I'm obsessed with brands who intentionally step out of like the conventional norm of marketing their product. Specifically creating their brand identity and like their brand universe. But while doing this, they still managed to keep everything very minimal and true to their brand, which I love. That condom graphic just had me dying. I love it because it's a leave-in conditioner that protects your hair. So protect your hair. To me, the visual storytelling is when you can associate a brand with things or photos that are outside of their products, more so create actual lifestyles and aesthetics surrounding the brand. And I think OUAI is doing a great job with plugging that into their product marketing as well. And obviously knowing me, I always love when brands prioritize their community and make efforts to connect with them. They did an activation for their community and partnered with Seen Library, which I think is absolutely amazing. I love when brands do anything like this, I think it's very intentional and shows that they care about their community. Overall, shout out to OUAI for being very immersive with their audience and immersive with their marketing. I love it. 10 out of 10.