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122Silent UGCCuriosity Gap hookLifestyle
Hook
OMG I wish I knew about this sooner 😱.
@gladissahm
117.4K followers · usually 9.3K views a post
Views
1.1M
Likes
7.5K
Comments
323
Shares
1.9K
Promoted product
Mentos Pure Fresh
Why it worked
The video likely worked by creating a sense of discovery and surprise, showcasing two seemingly unrelated but potentially useful items in a relatable, everyday context. The "OMG I wish I knew about this sooner" hook taps into a common desire for life hacks and unexpected finds.
Summary
The video shows a person opening a small container of Mentos Pure Fresh candies and pouring them out. It then shows the packaging for an Apple AirTag being opened, revealing the device. The creator seems to be highlighting these items as useful finds.
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Transcript, structure and on-screen text
5 beats and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
Omg I wish I knew about this before. #lifehacks #lifetips #airtag #tracker #location
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