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82.2Silent UGCCuriosity Gap hookLifestyle
Hook
OMG I wish I knew about this sooner
@gladissahm
118.2K followers · usually 7.1K views a post
Views
645.7K
Likes
897
Comments
196
Shares
98
View velocity
+554 views over 30.0d · ~18/day · 17 observations
Promoted product
Speed Stick
Why it worked
The video likely worked due to its unexpected and bizarre demonstration of a common product, creating curiosity and a 'what is happening?' reaction that drives engagement.
Summary
The video shows someone in a store aisle, then holding a Speed Stick deodorant. They proceed to cut the deodorant into small pieces with a knife, creating a mess on the counter. The creator expresses a wish they had known about this sooner.
Structure
- 1Browsing store shelves
- 2Holding Speed Stick deodorant
- 3Cutting deodorant into pieces
- 4Making a mess on the counter
- 5Expressing regret about not knowing sooner
Product placement
Speed Stick (deodorant) - ACTS: It is a product that is being demonstrated and manipulated. Removing it would change what happens in the video.
Original caption
I wish I knew about this sooner. #lifehacks #lifetips #tipsandtricks #tips #hacks
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