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58.0Silent UGCSocial Proof hookLifestyle
Hook
OMG My grandma taught me about this
@gladissahm
118.0K followers · usually 8.4K views a post
Views
481.4K
Likes
1.9K
Comments
1.2K
Shares
215
Why it worked
The video likely went viral due to its unexpected and unconventional 'life hack' that subverts expectations by using common household items in a surprising way, combined with a relatable "grandma taught me" narrative.
Summary
The video shows a person pouring milk into a toilet, then filling the empty milk jug with water, and finally cutting the jug to store eggs inside. The modified jug with eggs is then placed in the refrigerator.
Structure
- 1Pouring milk into toilet
- 2Filling jug with water
- 3Cutting milk jug
- 4Storing eggs in jug
- 5Placing jug in refrigerator
Product placement
Sun-Up: appears as a brand on a milk jug. Removing it would not change what happens in the video.
On-screen text
OMG
My grandma taught
me about this
#lifehacks #lifetips #tipsandtricks #hacks #tips
Original caption
My grandma taught me about this. #lifehacks #lifetips #tipsandtricks #hacks #tips
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