This Salsa on St. Clair thing is actually so sad and crazy and wild.

The video succeeds by leveraging a personal, vulnerable connection to a trending local news event, which fosters high engagement through shared community sentiment.

The creator reflects on her personal memories of the Salsa on St. Clair festival in Toronto after hearing about a recent incident of gun violence there. She expresses her sadness and shock, noting how the event feels close to home and how she struggles with the normalization of gun violence.