unfortunately, average waxers will scroll past this video..

@beautybarbymare

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Why it worked

The video uses a high-stakes, motivational tone that challenges the viewer's professional identity, creating a sense of urgency and FOMO that drives them to the link in the bio.

Summary

A speaker at a professional event challenges waxers and beauty business owners to improve their Google Business Profile rankings. She emphasizes the life-changing potential of taking action and encourages viewers to sign up for her upcoming SEO class.

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Transcript, structure and on-screen text

5 beats, a 172-word transcript and 2 lines of on-screen text — the parts you need to write your own version.

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Original caption

one thing @LadyPeng is going to do is slay per usual. 🖤 and if you are a beauty pro, waxer, esthetician, or business owner who keeps saying you want more clients from google… this is your reminder to stop playing with your visibility. her google seo class is one of those things you do not sit around and “think about” forever. the last time she is teaching this class will be in august in florida, and i promise you this is not something i would ever miss out on. because the people who understand google, seo, reviews, and how to position their business online are the ones getting found while everybody else is wondering why they are still slow. go follow her for all the details. trust me. ✨ #googleseo #beautybusinessowner #estheticianbusiness #waxingbusiness #beautypro