Why it worked
The video taps into anticipation for a popular local event by showcasing iconic fair foods and the general atmosphere. The countdown element creates a sense of urgency and excitement, encouraging engagement from those looking forward to the fair.
Summary
The video shows various food items and scenes from the Minnesota State Fairgrounds, counting down the days until the fair begins. It features close-ups of fried foods, corn on the cob, and general fair atmosphere.
Structure
- 1Entrance to the MN State Fair
- 2Fried pickles and dipping sauce
- 3Elote (Mexican street corn)
- 4Crowds walking through the fairgrounds
- 5Tray of cookies
- 6Pronto Pups food stand
On-screen text
T- minus 46 days till the MN state fair