iPhone earbuds

@hitomidocameraroll

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Selling · Other Product

Nothing Ear

Why it worked

The video leverages a common pain point (dislike of in-ear headphones) and offers a solution with a product that is visually appealing and performs well, directly comparing it to a popular competitor (AirPods Pro) to establish value.

Summary

The creator reviews the Nothing Ear earbuds, highlighting their sound quality, noise cancellation, and fit as being superior to AirPods Pro, especially considering their budget-friendly price. They also mention the earbuds' unique design and the company's focus on other products.

Structure

1Introduction of earbuds better than AirPods Pro
2Unboxing and showing the pink Nothing Ear earbuds
3Demonstrating fit and noise cancellation
4Discussing sound quality and price
5Comparing to AirPods Pro and mentioning the company's focus
6Concluding that the earbuds are great

Product placement

Nothing Ear (a) earbuds: they are shown, demonstrated, and their features (sound, noise cancellation, fit, price) are discussed. Removing them would change the video. Nothing phone (a) is mentioned as a product that also has a similar design element. Removing it would not change the video.

Original caption

If England wins the World Cup we giveaway a bunch of these #Nothing #earbuds #Tech

More from @hitomidocameraroll

Their other posts in the index, biggest breakout first.

On-screen text

If England wins the World Cup we giveaway a bunch of these #Nothing #earbuds #Tech

Transcript

iPhone earbuds that are better than AirPods Pro. Better than AirPods Pro. They're called Nothing. And they come in better colors than AirPods Pro. Look at that, man. That's pretty damn cool. You got the little bar that they have on their phone now too. Ear tips. I need extra small. Three sizes. No cord for the record. I fucking hate in-ear headphones. These are the only ones I can deal with. Holy shit, that noise cancellation is strong. Oh my god. It sits well. I'm dizzy. Haven't moved an inch. Oh, that's cool. If I take one out, the noise cancellation turns off automatically. I have the white pair for myself that I've been using. And they're great. They sound incredible. The noise cancellation is strong. Oh my god. And these are the budget models. I really wish they'd focus more on earbuds because I love the earbuds. They're just great. They sound good and they're priced accurately. And yet they sound on par if not better than AirPods. They're called Nothing before anything else was a headphone company. I know they don't prioritize it right now. I know they're into their whole phone thing, but this is where they shine. Also, they're literally partnered with teenage engineering.