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@gardenwithjonny

827.7K followers · usually 54.8K views a post

Views

8.7M

Likes

1.5M

Comments

10.3K

Shares

204.8K

SoundTikTok sound · original sound - gardenwithjonny

Promoted product

Nutella

Welcome to the official website of Nutella®, the world’s most beloved hazelnut spread.

21 videos15 creators

Why it worked

The video likely worked due to its unexpected and humorous juxtaposition of seemingly unrelated activities and products, creating a surreal and engaging viewing experience that encourages shares and comments.

Summary

The video features two distinct segments. The first shows a man interacting with tubs of Nutella in a dramatic and playful manner. The second segment shows a different man engaging in various activities with gardening supplies, including compost bags and plants, and using tools like a drill and hedge trimmer.

Structure

1Man interacts with Nutella tubs
2Man uses gardening tools on compost bags
3Man interacts with plants
4Man eats an ice pop

Original caption

Baker vs Gardener #baking #gardening

More from @gardenwithjonny

Product placement

Nutella: It is a spreadable chocolate-hazelnut confection. It ACTS when the man opens the tubs and scoops it out. Removing it would change what happens in the video. McCoy's All Purpose Compost: It is a soil amendment for gardening. It ACTS when the man interacts with the bags, and it is implied to be used for planting. Removing it would change what happens in the video. Ted Baker: It is a clothing brand. It APPEARS as a logo on the man's shirt. Removing it would not change what happens in the video. Makita: It is a brand of power tools. It ACTS when the man uses a drill. Removing it would change what happens in the video.