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27 videos21 creators
57.0Talking HeadOther hookLifestyle
Hook
I think about it all the time
@mamalindacooks
252.4K followers · usually 10.6K views a post
Views
574.2K
Likes
32.7K
Comments
752
Shares
4.2K
Promoted product
Nutella
Welcome to the official website of Nutella®, the world’s most beloved hazelnut spread.
Why it worked
The video taps into a relatable craving for a popular comfort food, using a novel dispensing method to create a visually satisfying and shareable moment.
Summary
A person dispenses Nutella from a large pump mechanism into a small dish. The video focuses on the act of dispensing the popular chocolate-hazelnut spread.
Structure
- 1Dispensing Nutella from a pump
- 2Nutella filling a small dish
- 3Close-up of the dispensed Nutella
Product placement
Nutella (spread): ACTS - dispensed from a large pump mechanism into a small dish. Removing it would change what happens in the video.
On-screen text
I think about it all the time
Original caption
Send this to someone who loves Nutella 😍 #nutella #nutellalove #nutella🍫 #ithinkaboutitallthetime
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