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46.3Talking HeadCuriosity Gap hookLifestyle
Hook
Let's see Nutella filled scoopable cookies
@jacklovesdesserts
26.1K followers · usually 47.1K views a post
Views
2.2M
Likes
349.0K
Comments
1.2K
Shares
32.4K
Promoted product
Nutella
Welcome to the official website of Nutella®, the world’s most beloved hazelnut spread.
Why it worked
The video taps into the popular trend of 'scoopable' desserts and the universally loved flavor of Nutella, creating a highly relatable and visually appealing treat that generates strong positive emotional responses.
Summary
The creator makes and tastes Nutella-filled scoopable cookies, expressing extreme satisfaction with the taste and texture. They plan to post a tutorial on how to make them.
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Transcript, structure and on-screen text
5 beats, a 252-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
Original caption
nutella filled scoopable cookies! @nutellausa @Nestle Toll House #cookie #nutella #cookies #sweettooth #fyp
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