Why you should be bored with your content

You should be bored of your own content. And I kinda think if you're not bored of your own content, you're maybe doing it wrong. I'm not saying that you should be so bored that you don't wanna post anything, but there needs to be a little voice in the back of your mind going, oh, maybe a bit tired of me posting this thing or saying this thing or doing this. Because you're gonna get bored of your content long before your audience does. You watch 100% of everything you post. Every edit, every draft, every finished video. But your audience maybe sees 1%, maybe 20 seconds, maybe 20 seconds every once in a while they're scrolling under their desk. You are so much more familiar with your content than your audience ever will be. A lot of content creators think that they need to be doing something new and exciting and interesting every single day so your audience doesn't get bored. It's actually kind of the opposite. You need to be predictable and familiar to people. People will follow you when they know what to expect. People follow for consistent experiences. Think of it this way. You don't walk into your favorite coffee shop on a Monday morning hoping that they're doing sushi flavored coffee today. You go in because you like, you want the latte that you expect. You don't watch a Netflix crime documentary and then complain like a Netflix crime documentary. You don't build a memorable personal brand by having 365 completely different ideas of the year. You build a consistent personal brand by maybe having five strong ideas that you are really synonymous with. To yourself, well, that my brain can't stick to the one thing. I need it to be creative. Real creativity is being able to say the same thing 100 different new and creative ways. It's only really boring to you if you're talking about something that doesn't really excite you. So focus on the things you're insanely passionate about, talk about every single day until and it doesn't have to be talking about the same things over and over again, it could be being repetitive in the style of content you create, the consistent emotional experience that you provide. I think if you're a bit bored of your content, that's a good sign.