Why it worked
The video leverages a relatable moment of using a product until it's almost depleted, combined with a popular beauty product, to create engaging, native content.
Summary
The video shows a woman applying Dior Lip Oil, highlighting that the product still has its original sticker on it. A split screen shows the color "001 pink" on lips.
Structure
- 1Woman applies lip product
- 2On-screen text notes the product and sticker
- 3Close-up of the lip product
- 4Split screen shows lip color comparison
Product placement
Dior Lip Oil (acts: it is a cosmetic product applied to the lips, resulting in a visible change in appearance. Removing it would change the video's focus on makeup application. The "LI sticker" is likely a price or security sticker, which is incidental and does not change the video's content, but the product itself is Dior Lip Oil.)