First kiss went well..

The video likely worked due to its concise and visually appealing demonstration of popular beauty products, leveraging the "first kiss" hook to create intrigue and relatability.

The video shows two different lip products being applied to the lips. First, an elf lip oil is shown being applied, followed by a Dior lip maximizer. The on-screen text suggests a positive experience with both products.

elf: it ACTS - it is a lip oil product that is applied to the lips. Removing it would change what happens in the video. Dior: it ACTS - it is a lip maximizer product that is applied to the lips. Removing it would change what happens in the video.